Carey Crantford creates highly functional, innovative methods of gathering information that is critically important to our clients as they make major decisions. He conducts thousands of interviews across a wide variety of topics, executes detailed quantitative surveys, and organizes and runs focus groups. Increasingly, Carey is called upon to craft internet-based research strategies that provide clients with information and insights gleaned through social media channels and online surveys and discussion panels. In the 2012 political cycle, Carey successfully used IVR polling technology to track numerous political campaigns. He was able to accurately forecast the outcomes of all clients’ races two weeks before Election Day.