Kate is a media strategist who understands what it takes to break through the noise generated by social media and the 24-hour news cycle. Building brands and managing public perceptions is a passion built over a 25-year career in news, corporate communications and public relations agencies in New York and Washington, DC. A former journalist and editor at CNBC, Kate has worked on national campaigns that integrate public affairs, social media, advertising and public relations for brands like Standard & Poor’s, TD Ameritrade and Northrop Grumman. Kate has a particular depth of experience working in the financial services sector. The media relations team she headed at Euro RSCG Magnet won an excellence in public relations award from the Public Relations Society of America (PRSA) for the work they did for the U.S. Department of the Treasury’s campaign to introduce electronic savings bonds to investors.